So you have this event coming up for your club, and you’re totally engrossed in picking a host, sending in all of the paperwork, contacting all the right people for permission, buying decorations, and the list goes on and on. It’s so easy to get caught up in the brunt of the work to forget what may be the pass or fail of your event: ADVERTISING.
If you don’t assign someone to be in charge of advertisements and “getting the word out” about your club, it won’t happen. Though you may get lucky and have an advertising-conscious member of your board, there is a pretty large chance that if you forget about it – everyone else will too.
Advertising for an event takes time and planning. Make posters, get approval, hang posters, send emails, and etc. If you don’t advertise for your event, no one will know about it. If no one knows about it the only people at your event will be those of you who planned it. A failed event may mean a monetary loss – which is most likely the opposite of the event’s original purpose.
And the best way to advertise, is EARLY. The longer you advertise, the more opportunities people have to find out about your event.
With successful advertising, you get numbers. Event population is important and not to be forgotten.